We’ve all been tricked into buying one item plus another, all with the condition of being offered another as a bonus. And if you had chosen otherwise, no bonus, so your only option was to accept whatever that condition was. If that’s so, you were nudged. If you are a retailer, pay attention here. Nudges are often used to drive more sales, improve overall customer satisfaction, or even get their attention to your products or services. Nudging serve as a low-effort, high-rewarding tool for your business. Here are seven ways of using nudge theory to provide a better customer experience.
Related media: A Brief History Of Nudge ㅡ Learn The Power Of Nudge To Win At Behavioral Change
Nudge Nudge 101
#1. Simplify Support Access
#2. Smart Defaults
#3. Inline Product Guidance
#4. Error Message Guidance
#5. Healthy User Behavior
#6. Pattern Recognition
#7. Alternative Positioning
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Written by: Nana Kwadwo, Wed, Jan 19, 2022.