Here are seven ways of nudging that will provide a better customer experience.

We’ve all been tricked into buying one item plus another, all with the condition of being offered another as a bonus. And if you had chosen otherwise, no bonus, so your only option was to accept whatever that condition was. If that’s so, you were nudged. If you are a retailer, pay attention here. Nudges are often used to drive more sales, improve overall customer satisfaction, or even get their attention to your products or services. Nudging serve as a low-effort, high-rewarding tool for your business. Here are seven ways of using nudge theory to provide a better customer experience.

Related media: A Brief History Of Nudge ㅡ Learn The Power Of Nudge To Win At Behavioral Change

Nudge Nudge 101

#1. Simplify Support Access

#2. Smart Defaults

#3. Inline Product Guidance

#4. Error Message Guidance

#5. Healthy User Behavior

#6. Pattern Recognition

#7. Alternative Positioning

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Written by: Nana Kwadwo, Wed, Jan 19, 2022.


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